A Scalable Children’s Business Opportunity with LearnyKids

Build a modern, flexible and multi-channel business in the children’s sector, with a defined territory to develop and an established ecosystem designed to support ambitious growth.

The LearnyKids Master Pack is designed for experienced entrepreneurs who want to develop a business on a larger scale, create multiple commercial opportunities and build a project that combines ambition, flexibility and a positive impact on children.

You develop your own business while gradually building and strengthening the LearnyKids presence across a defined territory.

Dedicated territory • Master terms • Digital & multi-channel business • Strategic support

The Master Pack is available following a review of your project.

Entrepreneur développant un business moderne et digital LearnyKids dans l’univers de l’enfance

Discuss your project

You’re not starting from scratch

Creating a brand, developing products and building effective processes can take years.

With LearnyKids, much of this ecosystem is already in place: physical and digital products, personalised creations, CreaKidz, LearnyKids Academy, sales and marketing tools, and digital solutions.

Your role isn’t to recreate everything. Your role is to grow it.

14+ ans d’expérience LearnyKids dans l’univers de l’enfance

14+ years

of experience in the children’s market, personalisation and learning through play.

Plus de 800 partenaires ont rejoint les concepts et offres LearnyKids

800+

partners have already joined and developed LearnyKids concepts and offers.

LearnyKids et ses concepts développés dans 24 pays

24 countries

where the concept and its products have been developed.

900,000+

personalised creations produced for children and their families.

A complete ecosystem to grow your business your way

Access exclusive Master terms across LearnyKids products, personalised creations, digital solutions, licences and resources.

This allows you to combine different formats, markets and sales channels according to the opportunities available within your territory.

You are not dependent on a single product, market or sales channel to grow your business.

LearnyKids Master Pack ecosystem with digital solutions, personalised creations, licences, products and business resources

LearnyKids Master Pack with products, digital solutions, multiple markets and a scalable business model

Why choose the Master Pack?

01 — A territory to build for the long term

You benefit from a clearly defined territory — a town or city, wider urban area, county or region — together with development exclusivity, depending on the agreed Master terms.

A framework designed to protect the work you put into developing your area and enable you to build your business for the long term.

Conditions commerciales pour développer à grande échelle

02 — Commercial terms designed for larger-scale growth

Access specific terms reserved for Master partners across LearnyKids products, personalised creations, digital solutions, licences and resources.

These terms are designed to support a business operating across multiple markets and developing on a larger scale.

Une activité diversifiée avec plusieus marchés et canaux

03 — Multiple markets, multiple channels

Develop your business across different audiences and markets:

Families
Schools and educational settings
Children’s professionals
Businesses and employee benefits programmes
Local retailers and partners
Fairs and events
E-commerce
Digital customer acquisition

Local activity and digital channels work together to create a more diversified and scalable business.

04 — Dedicated strategic support

You benefit from a personalised roadmap to:

identify your priority markets;
structure your B2B development;
build strategic partnerships;
implement an effective digital strategy;
progressively develop your territory.

We work alongside you, step by step, to turn your roadmap into action while preserving the flexibility to develop it at your own pace.

You progressively build a more structured business while retaining the
flexibility to shape your development
around your territory, your priorities and the professional life you want to create.

The Master Pack is designed for you if…

This could be the right fit for you if…

Entrepreneurial, commercial or management experience

You already have entrepreneurial, commercial or management experience.

Ambitious entrepreneurial project

You want to build something bigger than a solo business.

Building relationships and identifying opportunities

You enjoy building relationships, identifying
opportunities and making
decisions.

Local, digital and e-commerce business

You want to combine
local business, digital channels and e-commerce.

Professional autonomy and flexibility

You are looking for greater autonomy and
flexibility in the way you work.

A business with growth potential and purpose

You want to build a business with
growth potential, in a sector that feels
meaningful to you.

Master Pack may not be suitable for every profile

The Master Pack is probably not right for you if…

A side business requiring only a few hours per week

You are mainly looking for a
side business requiring only a few hours per week.

Working entirely on your own

You want to
work entirely on your own.

New to entrepreneurship

You are
completely new to entrepreneurship.

A fully automated business

You are looking for a
fully automated business.

Regular sales and business development activity

You want to generate income
without carrying out regular sales or business development activities.

In these situations, the
Discovery Programme,
the
Essential Pack
or the
Excellence Pack
will probably be a better fit.

How to become a LearnyKids Master?

1. Tell us about your project

We discuss your background, experience, territory and vision. If your profile is a good fit for the Master Pack, you will receive the detailed information pack outlining how it works and the main terms.

2. We assess your territory

We review the availability of the area, any existing LearnyKids partners and its development potential. This step allows us to assess how well your project aligns with the territory you are considering.

3. You receive a personalised proposal

If your project is selected, we define the territory, Master terms and the key elements of your development plan with you. This gives you a clear framework before making your commitment.

4. We prepare your launch

Once the contractual stages have been completed, we build your launch roadmap together. You can then get started with clearly defined priorities and objectives.

The Master Pack is not available for direct purchase.

Allocating a territory involves a commitment on both sides. This is why every application is reviewed individually.

Tell us about your project

Frequently Asked Questions

What is the difference between the Excellence Pack and the Master Pack?

The Excellence Pack is primarily designed to help you develop your own LearnyKids business.

The Master Pack adds a territorial and strategic dimension: you develop across multiple markets and may also contribute to structuring and growing the LearnyKids presence within a defined area.

Is territorial exclusivity included?

Development exclusivity may be granted. Its scope, duration and conditions are defined in the Master agreement and detailed in the information pack provided to qualified applicants.

Can I continue developing my own sales?

Yes. Your direct sales activity remains an important part of the Master model.

How much does the Master Pack cost?

The level of investment depends on the territory and the specific structure of your project.

The level of investment depends in particular on the territory and the specific structure of your project.

Can I purchase the Master Pack directly?

No. The Master Pack is only available following a review and approval of your project.

Would you like to find out more? The detailed Master information pack is provided to applicants whose profile and project are a good fit for this offer.

Is the Master Pack available to everyone?

No. The Master Pack is offered selectively and is subject to territory availability. We review each project individually, taking into account the partner’s profile, ambitions and the configuration of the proposed territory before approving a collaboration.

It is not simply a package you purchase, but a collaborative development model: we review each project individually, taking into account the partner’s profile, ambitions and the configuration of the proposed territory before approving a collaboration.

This selection process allows us to provide each Master partner with a level of strategic support that reflects their investment, while preserving the quality and coherence of the LearnyKids ecosystem.

Is the Master Pack only available in France?

No. LearnyKids is present in 24 countries, and the Master Pack is available for projects both in France and internationally. Your territory is defined with you according to your project as part of the application review process.

The terms and structure are adapted to the country in which the partner will operate.

View all FAQs

What if your next step was to build something bigger?

Modern multi-channel business

A modern, multi-channel business.

A territory to develop

A territory to develop.

Greater freedom and flexibility in how you work

Greater freedom in how you organise your work.

A business that can grow with your ambitions

A business that can grow with your ambitions.

Learning creativity and children's development

And an ecosystem that makes a positive contribution to

children’s learning, creativity and development
.

Build a business with purpose — for you and for the families you support.

Tell us about your background, your territory and your vision.

Tell us about your Master project

A Scalable Children’s Business Opportunity with LearnyKids

Build a modern, flexible and multi-channel business in the children’s sector, with a defined territory to develop and an established ecosystem designed to support ambitious growth.

You’re not starting from scratch

14+ years

800+

24 countries

900,000+

A complete ecosystem to grow your business your way

Why choose the Master Pack?

01 — A territory to build for the long term

02 — Commercial terms designed for larger-scale growth

03 — Multiple markets, multiple channels

04 — Dedicated strategic support

The Master Pack is designed for you if…

This could be the right fit for you if…

The Master Pack is probably not right for you if…

How to become a LearnyKids Master?

1. Tell us about your project

2. We assess your territory

3. You receive a personalised proposal

4. We prepare your launch

Frequently Asked Questions

What if your next step was to build something bigger?

Build a business with purpose — for you and for the families you support.

Discover LearnyKids

Our collections

About us